Lingerie

Despite living at the URL shopaoba.com/collections/custom, this page is actually AOBA's full Lingerie edit (bralettes, briefs, and matching lingerie sets) and both the title tag and on-page copy reflect that clearly: "comfort first, always," with skin-friendly bralettes, briefs in a range of cuts, and sets designed for real bodies rather than a single idealized shape. The slug "custom" gives no indication of that content, which is worth knowing if this URL is ever shared directly rather than reached through on-site navigation.

The search data reaching this page is unusually brand-heavy for a lingerie category: "aoba," "aoba brand," and "loja aoba" together account for the majority of its 25 impressions, alongside 2 impressions for "erotissch" (AOBA's former name) which confirms that longtime customers and Shark Tank India viewers are still searching by both the old and new brand names to find this category. There's even a misspelled variant, "aoob," showing up in the data, a common pattern for a distinctive brand name that's still building broad recognition.

Every piece in the Lingerie edit is made in India with fabric chosen to feel as good as it looks, sized S to XL and fit-tested specifically for Indian body proportions rather than adapted from Western sizing. Bralettes are designed to sit comfortably through a full day of wear, briefs come in multiple cuts to suit different preferences, and matching sets are available for shoppers who want a coordinated look.

Orders ship free on prepaid payment, cash on delivery is available for a flat Rs. 150, and dispatch happens within 48 hours. Because this falls under intimates, lingerie and panties are excluded from AOBA's standard 7-day return window for hygiene reasons: worth calling out clearly on the page itself.

Bralette styles across the edit range from lightly lined to fully unpadded, and briefs come in low-rise, mid-rise, and thong cuts, broad enough to outfit a full underwear drawer rather than offering one silhouette only. Matching sets are priced as a pair rather than discounted over buying pieces separately, worth knowing when comparing cost against a mixed look.