Erotissch is the former name of AOBA. The two are the same company, and Erotissch relaunched under the AOBA name in 2024 following its appearance on Shark Tank India Season 3. If you're searching for Erotissch and landed here, nothing has been discontinued: every product, size range, and fit philosophy from Erotissch carried over directly into AOBA, just under a new name and a refreshed catalog.
The rebrand happened after Aayuushi and Anushka Agarwal, the sisters who founded the parent company Aakar Intimates in 2017 and launched Erotissch in 2019, pitched the brand on Shark Tank India in March 2024. By that point, Erotissch had already fitted over 1,00,000 customers across swimwear, beachwear, lingerie, and nightwear, and the founders describe the move to AOBA as a full repositioning rather than a simple rename. The brand expanded beyond swimwear into co-ord sets, resortwear, and everyday travel pieces while keeping the same Indian-body fit-testing approach that Erotissch built its reputation on.
If you have an old Erotissch order, gift card, or account, AOBA's customer support can help connect it to the current site. Reach the team over WhatsApp at +91-70552 92828 or by email at hello@shopaoba.com, Monday to Saturday between 11am and 7pm. Every current AOBA product still follows the same fit standards Erotissch was known for: sizing built specifically for Indian body types, fabric that isn't see-through in or out of water, and manufacturing done entirely in India by the same team, from first sketch to final stitch. The name changed after Shark Tank India, but the founders, the factory, and the sizing data behind every AOBA product are the same ones that built Erotissch from 2019 onward. So if you're comparing an old Erotissch product photo or size chart to what's listed on shopaoba.com today, treat them as directly equivalent: the construction, fabric standards and fit process haven't changed, only the branding on the label has.